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The Copywriter |
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November 2007 |
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Dear %CUST1%,
Welcome to our November issue of The Copywriter.
The importance of good writing never seems to be out of the news. Lynne Truss’ new children’s book The Girl’s Like Spaghetti highlights yet again just how amusing language misuse can be. We share Truss’ commitment to getting it right. Our work this month with International Business Wales, Vodafone, and the South West Regional Development Agency demonstrates that we continue to provide our clients with powerful, attention-grabbing copy.
Give us a call to see how we can help.
Harriette Hobbs |
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International Business Wales: India
Writing to appeal to an Indian business audience, with very different cultural etiquettes, has certainly been a first for us. IBW commissioned Stratton Craig to write the copy for its website promoting Wales as a place of trade and investment for Indian businesses, following a number of successful brochures aimed at the automotive, aerospace, and defence industries.
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Vodafone
We’ve completed a range of Vodafone business communications, from flyers encouraging farmers to switch service providers, to direct mail pieces promoting Vodafone IT support. We have several writers who are now expert in the Vodafone tone of voice and continue to produce copy that brings great feedback.
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| South West Regional Development Agency
Following the well-received Annual Review Stratton Craig wrote for SWRDA, we were asked to write the speeches for senior executives for the Annual Highlights meeting. The challenge was to communicate to the stakeholders in a concise, entertaining, and engaging way, the real achievements of the organisation and the challenges ahead.
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| Up close and personal – Gabi Woolgar
How long have you been writing for?
I've been writing for as long as I can remember. My first masterpiece was a story about a horse called Midnight. It had limited appeal. Professionally though I've been writing for more than seven years.
What were you doing before Stratton Craig?
After leaving university I was a commissioning editor at a couple of academic publishers in London. Then I lived in the Philippines and Mauritius for a bit, generally sitting beside a pool and producing children. When I came back to the UK, it was clear sitting beside a pool was less attractive so I started writing freelance for the local paper and eventually took up a full-time position there as a features writer, with a weekly column ironically called Domestic Bliss.
What is your claim to fame?
I once demonstrated an electric bicycle while being interviewed by Dermot O'Leary for the Big Breakfast. You could hear my voice but all you could see was the lower portion of my torso on a bike's saddle. My children were very proud.
What appeals to you the most about copywriting?
I love getting to know a subject or business area, talking to the client and giving input to help shape the final product. I love words and making them work in a way which will help clients deliver the wow factor.
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