Dear %CUST1%,

Welcome to another issue of The Copywriter. In the past few months we have been working hard to promote the importance of copywriting within the creative industry; developing relationships with organisations such as the Design Business Association (DBA) and the British Design Innovation (BDI). As part of our campaign to raise the profile of copywriting we recently sponsored the Corporate/Brand category at the DBA Design Effectiveness Awards 2006. Harriette Hobbs, who presented the award on behalf of Stratton Craig, and writer, Victoria Walker, dressed to sell and wowed design agencies from across the country with their passion for the written word.

Harriette has also been out and about giving workshops: talking about how to put together a good brief, understand the audience and tone of voice and get the most out of a copywriter. If you want to find out more about copywriting, why not give us a call to arrange a workshop for your team?

Jeremy Stratton

Visit Britain with Stratton Craig

We were commissioned to research and write the Just Relax brochure: capturing the beauty and diversity of the UK through evocative and inviting copy. It was an extensive project involving every member of our in house team and the result was a stunning brochure. A credit to both the design and writing team.

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Playing to win

Winning tenders and contracts is central to the profitability of any firm. Having invested in software which automates a collection of capability information for tender documents, Denton Wilde Sapte LLP found that the information available to the software application was of a variable quality and lacked a consistent tone of voice. So Stratton Craig were employed to conduct interviews with the partners and write top level corporate and sector profiles which communicated powerfully with prospective clients.

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The Unipart way

Christmas brought us a new relationship with logistics specialist, Unipart. Our first project required considerable resources: four writers working in-house for three days with Unipart’s product managers, writing the website copy and executive guides for a range of products. Feedback from the client has been very positive and our ongoing relationship with Unipart demonstrates our unique ability to field teams of writers and manage large projects.

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Destination Hilton

Recently, we have been writing extensively for Hilton, producing everything from destination brochures and advertising campaigns to a microsite and DM. We have not only met the brief (often within very tight deadlines) but have done our best to convey the true nature of the Hilton ‘experience’.

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