| Asking the right questions
It is increasingly obvious that the missing link in most copywriting projects is a coherent and credible brief. You may be given something called the ‘creative brief’ but when you’ve finished reading it you’re still often left asking, ‘who, why, where, when and how?’. It is the quality of the briefing that dictates whether a communications project goes well or goes badly wrong. And when budgets are constrained and the entire team is under pressure, a really sound, verified brief will save everybody time and money. We help our clients to ask the right questions, helping them to develop their tone of voice and tease out the key messages. It’s not always what they want to say, but rather, what their customer wants to hear. |
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| We’re not the cheapest, so why do people still choose us to write their copy?
In a word because it always costs less when you get it right first time. And when the end result is outstanding rather than just OK. When copy goes wrong it means loss of face with the client, disrupted schedules and financial wrangles… Stratton Craig is unique in having over 20 years’ experience and being able to offer an established team of proven, professional copywriters. Our expertise lies in knowing exactly which writer will deliver the best copy in any give situation and being able to manage teams of writers on complex projects. |
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