Stratton Craig
The Copywriter  
  April 2007

Dear %CUST1%,

Spring is in the air and with that comes the bustle of corporate reporting. We’ve also had some significant new business wins including web and brochure work for the Welsh Assembly Government, brochures for Vodafone and a BT intranet. Don’t forget we also have our online copywriting course, www.copycollege.com, where you can learn everything from how to give a brief to writing copy for a press release, a DM piece or an ad.

Signature

Jeremy Stratton

Corporate reporting
   
Welsh Assembly Government
   
Spicer Haart
   
Vodafone
 

Corporate reporting

We have won a number of corporate reporting projects including the United Utilities CSR and Annual Review and BMT’s Annual Review. Our involvement varies, from copy editing to add a fresh element, to conducting top-level interviews, developing a theme and researching and writing all content. Past projects include the London Development Agency’s Annual Report, the Royal Bank of Scotland CSR report and the Health & Safety Laboratories Annual Report.

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Welsh Assembly Government

We have recently won a number of exciting projects with the Welsh Assembly Government. Following our successful Automotive brochure for International Business Wales and our work for the Swansea Strategic Framework, we are currently rewriting the entire International Business Wales website and a number of sub-sector brochures.

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Spicer Haart

One of the UK’s leading estate agents, Spicer Haart has commissioned us to write a variety of vendor brochures for their various brands including Spicer McColl, Haart and Felicity.J.Lord, plus their new Fine Haart magazine which involved us researching and writing a number of lifestyle features. Our work with Spicer Haart continues to flourish and we have had great feedback on all projects with them.

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Vodafone

We have recently worked on a number of business services brochures and presentations for Vodafone B2B communications. We were able to meet tight deadlines and match the right writer to the project. Which has meant projects have gone through smoothly, on time and on budget.

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